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comScore Releases Search Engine Rankings for July
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comScore, a company that measures the digital world, has released their monthly qSearch analysis of the internet activity across the major search engines. comScore reports that in July 2007, Google Sites ranked as the top core search engine with 55.2 percent share of searches among the top five search engines. Yahoo! Sites ranked second with 23.5 percent, followed by Microsoft Sites (12.3 percent), Ask Network (4.7 percent) and Time Warner Network (4.4 percent). In July 2007, Google Sites led the market with nearly 5.5 billion search queries (this was up 2.4 percent versus June and 64 percent versus year ago). Yahoo! Sites was up 0.8 percent to 2.3 billion searches. Microsoft Sites was up 2.8 percent to 1.2 billion searches during July 2007, and Ask Network was up 2.9 percent to 462 million searches. Time Warner Network was actually down 0.9 percent to 436 million. comScore reports that Google benefits disproportionately from affiliate searches and multi-tab searches that help raise its share of core searches relative to the share reported in qSearch 1.0.July U.S. Expanded Search Rankings According to comScore, they will publicly report the number of search queries conducted in the expanded search universe for the top 10 search properties. In July 2007, Google Sites ranked as the top property in the expanded search universe with 6.6 billion searches, driven by Google (5.5 billion) and YouTube/All Other (1.1 billion). Yahoo! Sites ranked second with 2.5 billion, followed by Microsoft Sites (1.3 billion), Time Warner Network (959 million), and Fox Interactive Media (587 million). comScore has been leading the way when it comes to measuring the search landscape'one thats heavily affected by social media and social networking (Web 2.0). Theyre trying to adapt to this new search landscape by upgrading how they define the search landscape. Comments Tag: comScore Add to Del.icio.us | Digg | Reddit | Furl Have a bookmark! - Share this article:
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