Global apparel markets: product developments and innovations 3rd quarter 2009
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In retailing, UK-based Asda has expanded its product assortment by launching a range of ethnic Asian clothing items, including salwar kameez (traditional suits), kurtas (tunics), dupatta (scarves) and churidars (slim leg trousers). Meanwhile, scientists in Japan have taken the first steps to develop a technology which could enable online shoppers to feel the texture of clothing via the Internet. In environmentally friendly apparel manufacturing, Anvil Knitwear has unveiled an eco-friendly T-shirt made from recycled plastic bottles and transitional cotton, Zegna Sport has produced an environmentally friendly version of its solar-powered jacket which can charge small electronic devices, and Wundervoll has developed a new collection of lingerie made from Biophyl fabric containing yarns derived from a renewable resource.
In apparel design, Adidas has introduced a T-shirt made from a single piece of fabric and in fabric design a South African textile design student, Moipone Qekisi, has won the Society of Dyers and Colourists (SDC) Colour Design Award 2009.
In fabrics, Fast Retailing has developed a new denim fabric which can stretch horizontally, vertically and diagonally, Invista has unveiled a new collection of environmentally friendly fabrics called Cordura EcoMade, scientists in New Zealand have developed a new range of natural fabrics for sleepwear, and Quick-Med Technologies has developed a new antimicrobial fabric treatment called Stay Fresh.
In fibres and yarns, Esquel Group and Australian Wool Innovation (AWI) have launched a new range of yarns made from a blend of cotton and Australian merino wool, and Lenzing has developed Tencel Sun, a new version of Tencel which provides protection against ultraviolet (UV) rays.
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