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Spooked by the financial crisis, today’s investors have never been hungrier for information. The tightening of credit markets and market volatility mean that maintaining open communication channels with investors has never been more important to communicate the company's value to the market. DearCEO, a Melbourne-based startup, offers a powerful online communication tool that empowers shareholders and companies by using an interactive web-based Frequently Asked Questions (FAQ) system.

Melbourne, VIC, February 08, 2010 -- Spooked by the financial crisis, today’s investors have never been hungrier for information. A survey found that resource companies listed on Australian Stock Exchange (ASX) receives on average 50-100 investor enquiries per exploration campaign. Tightening of credit markets and market volatility mean that maintaining open communication channels with shareholders has never been more important to help communicate the company’s value to the market.

There is now a more effective way of reaching company investor relations. DearCEO, a Melbourne-based startup, is a powerful online communication tool that empowers shareholders and companies. Acting as a proxy for all its members, DearCEO provides a live repository of Questions and Answers (Q&A) between listed entities and investors. Its unique platform is one of the most advanced market disclosure mechanisms that gives all investors equal access to top level company management.
“Instead of the usual scripted interview, DearCEO provides a candid, investor-powered interview where we give investors the interviewer’s seat” said Philip Tan, creator of DearCEO. The inspiration for DearCEO came from a friend who was the Chief Executive Officer (CEO) of a small-listed biotechnology company. Often complaining about how much time it takes for him to reply to investor enquiries, “He kvetched about spending all his time replying to repetitive emails containing duplicate questions,” Tan said. “All company questions stored on DearCEO are unique, organised and accessible to current and future investors”.
Also a keen investor and a Warren Buffett disciple, Tan believes “Investors often forget that as shareholders we own the business. As such, it is important to get answers to questions you may have about the business”. DearCEO solves all the communication needs in a highly regulated area by utilising the Internet. Added Tan, “For the first time, CEOs can now reach grass root investors with the click of a button from anywhere”. DearCEO aims to expand its free service to US and UK investors next.

Key features of DearCEO are:
Aggregator: DearCEO aggregates investor questions 24 hours a day, 365 days a year. Through a series of computer and human filters, only unique questions get sent to CEOs.
Storage: All investor questions and company responses stored on DearCEO are unique, organised and accessible at all times.
Cost effective: DearCEO notifies all interested investors as soon as their CEO replies. A copy of the transcript will also be prepared for ASX Disclosure Platform in line with continuous disclosure of all material information.

Those interested to find out more about DearCEO can visit http://www.DearCEO.com.au or watch the 'How It Works Video'.

About DearCEO
DearCEO is an advanced Investor Relations Solution that empowers investors and listed companies using an interactive web-based Frequently Asked Questions (FAQ) system. DearCEO is a free service and allows investors to submit questions directly to investor relations of public-listed companies. For more information, visit http://www.dearceo.com.au to watch the video.

Contact :
Philip Tan
DearCEO
6/18 Blandford Street
Melbourne, VIC
+61402799757

http://www.dearceo.com.au
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: : Have a Question For Your CEO? Australian Investor Relations Service Sets a New Standard in Corporate Disclosure
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