Adults of Generation Y in the U.S.: Hitting the Demographic, Lifestyle and Marketing Mark, The---Aarkstore Enterprise Digg this page for free send this page to a friend Add to your del.icio.us account

Table of Contents :
Chapter 1: Executive Summary
Scope and Methodology
Scope of Report
Report Methodology
Gen Y Cohorts
The Simmons Index System
BIGresearch Data
Market Overview
Shared Sensibilities, From Tykes to Twenty-Somethings
Market Focus: Gen Y Adults Age 18-29
Gen Y Adults Number Approximately 40 Million
Figure 1-1: Gen Y Adults by Age Cohort, 2007(percent and number of U.S. adults age 18-29)
Gen Y Population Spread Across Marketing Regions
Hispanics a Powerful, Growing Minority
Multiculturalism Inspires Liberal Leanings
Strong Belief in Money as a Measure of Success
Not All Gen Yers Are College Bound
Customized Options Help Define Personal Style
Finances
Inexperience, Debt Constitute Double Whammy
Bank Accounts, Savings Levels Below Adult Average
Personalized Financial Services Can Build Future Loyalty
Confidence in Nation’s Economy Plunges
Varying Parental Roles in Bill Payment Muddy Financial Waters
Most College Consumers Still Rely On Mom and Dad
College Consumers Spending at Record Levels
Gen Y Attitudes About Debt and Money

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: : Adults of Generation Y in the U.S.: Hitting the Demographic, Lifestyle and Marketing Mark, The---Aarkstore Enterprise
Date Listed : Wednesday, January 06, 2010
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