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Economy Drives Logoed Promotional Products Market
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Timothy M. Andrews, president and chief executive officer of the Advertising Specialty Institute noted, “During a time when we’re facing turbulent economic conditions … research advises marketers and business owners to invest in advertising specialties now more than ever. Advertising specialties provide measurable results for a very reasonable investment.” The findings of a recent study by the Advertising Specialty Institute provide startling support for logoed promotional products over other forms of advertising. • Logoed promotional advertising is the most cost-effective form of advertising. The average cost-per-impression of an advertising specialty item is $0.004 making it less expensive per impression than nearly any other media. According to Nielsen Media data, the CPI for a national magazine ad is $0.033; a newspaper ad is $0.0129; a prime time TV ad is $0.019; a cable TV ad is $0.007; a syndicated TV ad is $0.006; and a spot radio ad is $0.005. • Most respondents (62%) have done business with the advertiser on a product after receiving it. When coupled with the fact that logoed writing instruments, one of the lowest cost, most commonly owned advertising specialties with 54% of respondents owning them, this becomes an inexpensive, productive means of advertising. • Logoed promotional merchandise is effective. Nearly one quarter, or 24%, indicate that they are more likely to do business with an advertiser on items they receive than other advertising media. In addition, logoed advertising products can be created to fit a specific client for a lower price while creating the most bang-for- the-buck. For example, one way to do this is packaging logoed products. Everyone is familiar with logo corporate promotional items, but when logoed ad specialties, like a golf event gift set with shirt, hat and golf balls, are put together, they create a synergy that can create a successful campaign. An advertising product is created that provides logoed corporate apparel, logoed promotional caps, and logoed promo items in a single package. Throw in a logoed promotional tote bag and the use of this promotional product as a logoed tradeshow giveaway or logoed promotional gift is unbeatable for cost and effectiveness. Also, logoed promotional products range in size and cost making them available for any budget whereas other media require greater investment. Bill Litton, President of IASpromotes.com, a longtime leader and trailblazer in logo promotional advertising and one of the greatest proponents of logo promotional merchandise, has seen a huge spike in the amount and variety of classic logoed promotional products this year. He noted, “In this economy, logoed promotional merchandise is part of the back-to-basic movement in logoed promotional marketing. We are at the point that classic logo promotional products, whether they may be logoed promotional mousepads or logoed promotional pencils, are the most cost-effective and successful form of advertising. I have seen our corporate branding program, from logoed corporate apparel to logoed promotional backpacks…from logoed promotional pens to logoed promotional mugs, become the safe harbor for advertising in this difficult time.” Mr. Litton concluded, “IASpromotes.com understands the needs and reality of the marketplace and we carry the most comprehensive supply of logoed promotional products.” User comments, Ratings and Reviews
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Dave Johnson from 122.169.176.xxx
Article Taged as : economy, drives, logoed, promotional, products, market, http, www.iaspromotes.com, economy, drives, logoed, promotional, products, market,
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