News Album Search Sat, 21 Nov 2009 16:19:43 GMT
  
Home | Topics | Tell a Friend | Webmaster! | Events | Subscribe | Link us | " Submit News " | My List

Disney Rolls Out iPhone App Digg this page for free send this page to a friend Add to your del.icio.us account

WebProNews Feed Google conducted a joint test with Levi's and found that paid search ads raised consumer awareness of the Levi's brand, regardless of whether or not they were clicked. In the test, 53% of "in-market" consumers named Levi's when asked which brand of jeans came to mind when a Levi's search ad was in the top sponsored position. That seems pretty likely anyway, but only 30% named Levi's when there was no Levi's search ad on the page. You can't deny that 23% is a pretty significant increase. "Better yet, when Levi's 'non-customers' (people who hadn't bought Levi's jeans in the past 6 months) were asked the same question, 45% named Levi's when the ad was in the top sponsored position, versus 23% who named Levi's when there was no ad in the search results," says Sara Kleinberg of Google's Retail team. "With search being central to the consumer shopping cycle, search should be part of your strategy to not only drives sales, but also build your brand awareness as consumers are considering what gifts to buy for the holidays," says Kleinberg. An interesting article from Mike Shaw of comScore earlier this week talked about the dwindling importance of the click, and how the view-through impact of online display ads can have the same impact on sales as what has traditionally been ascribed to TV ads. Perhaps the view-through metric is should not only inspire thoughts of display advertising. Search ads are technically displayed too. Related Articles: > Google Gives Advertisers More Tracking Options > More "Ads by Google" Across the Web 
User comments, Ratings and Reviews
News Reviews and Ratings
Be the first person to review this news article. By reviewing the news article you are automatically sent to our Online Sweepstakes and any questions on journal postings and more info from here
News Album Team,  Saturday, November 21, 2009 3:19:43 PM
Note: To write new journal then start here. The below is only to re-write the existing journal
Write your own Review on This News:

Required valid email. Confirmation sent here.
Not Much. 1 2 3 4 5 So Much......!

Human Verification Code     
[Bookmark & read later / Comment this story ] / realated stories] 
Share this article:

You can Digg this article: Digg this page for free
Send Page to Friend(s):send this page to a friend
Bookmark with del.icio.us:Add to your del.icio.us account 

Cast My Opinion

  

Article Taged as : disney, rolls, iphone, http, feeds.feedburner.com, webpronews, disney, rolls, iphone, 

Article Statistics

Article Viewed 1686 times.
Positive attitude 1 votes [0%]
Negetive attitude 1 votes [0%] 

News Article Source & Groups


WebProNews Feed
WebProNews Feed The Submitted XML Type text/xml and gathered so far 1 bytes of news and keep on growing. Submit Server name is and Code Page (Not Defined/Un Known)

: : Disney Rolls Out iPhone App
Date Listed : Friday, October 30, 2009
Source : , 

Related Stories



Today's Cartoon

Cartoon by Mark Anderson
Today's Cartoons provided by andertoons.com





Home | Topics | Tell a Friend | Webmaster! | Events | Subscribe | Link us | " Submit News " | My List
free online indan xxx moves | benjamin bratt | www.newsalbum.net | www.indian xxxmoves.com | www.india free xxx | search xxx | all indian xxx | roy schnieder | rodney dangerfield | africa.xxx.moves |

All rights reserved. Copyright (R) 2006-2009 to News Album. All rights reserved.
Archived 467521 News Articles so far and still counting!
67735503 Visitors Yahoo we are happy for your presence.
Saturday, November 21, 2009 3:19:44 PM