How Does Bing Rank Tweets where
WebProNews Feed Google conducted a joint test with Levi's and found that paid search ads raised consumer awareness of the Levi's brand, regardless of whether or not they were clicked. In the test, 53% of "in-market" consumers named Levi's when asked which brand of jeans came to mind when a Levi's search ad was in the top sponsored position.
That seems pretty likely anyway, but only 30% named Levi's when there was no Levi's search ad on the page. You can't deny that 23% is a pretty significant increase.
"Better yet, when Levi's 'non-customers' (people who hadn't bought Levi's jeans in the past 6 months) were asked the same question, 45% named Levi's when the ad was in the top sponsored position, versus 23% who named Levi's when there was no ad in the search results," says Sara Kleinberg of Google's Retail team.
"With search being central to the consumer shopping cycle, search should be part of your strategy to not only drives sales, but also build your brand awareness as consumers are considering what gifts to buy for the holidays," says Kleinberg.
An interesting article from Mike Shaw of comScore earlier this week talked about the dwindling importance of the click, and how the view-through impact of online display ads can have the same impact on sales as what has traditionally been ascribed to TV ads.
Perhaps the view-through metric is should not only inspire thoughts of display advertising. Search ads are technically displayed too.
Related Articles:
> Google Gives Advertisers More Tracking Options
> More "Ads by Google" Across the Web
User comments, Ratings and Reviews
[Bookmark & read later
/ Comment this story ]
/ realated stories]
Article Taged as : does, bing, rank, tweets, where, http, feeds.feedburner.com, webpronews, does, bing, rank, tweets, where,
|
Article Statistics
Article Viewed 1677 times.
Positive attitude 1 votes [0%]
Negetive attitude 1 votes [0%]
News Article Source & Groups
WebProNews Feed
WebProNews Feed
The Submitted XML Type text/xml and gathered so far 1 bytes of news and keep on growing.
Submit Server name is and Code Page (Not Defined/Un Known)
: : How Does Bing Rank Tweets where
Date Listed : Thursday, October 29, 2009
Source : ,
|
Related Stories
- Momail Tweets into summer
Just in time for summer holidays, Momail launch support for Twitter, including pictures.
Stockholm, Sweden â€" June 10, 2009. Today, Momail (www.momail.com) launches Twitter support for its popular mobile email. A ...
|
|
|
