Why British Singer Matt Goss Likes Twittering with Fans
WebProNews Feed Google conducted a joint test with Levi's and found that paid search ads raised consumer awareness of the Levi's brand, regardless of whether or not they were clicked. In the test, 53% of "in-market" consumers named Levi's when asked which brand of jeans came to mind when a Levi's search ad was in the top sponsored position.
That seems pretty likely anyway, but only 30% named Levi's when there was no Levi's search ad on the page. You can't deny that 23% is a pretty significant increase.
"Better yet, when Levi's 'non-customers' (people who hadn't bought Levi's jeans in the past 6 months) were asked the same question, 45% named Levi's when the ad was in the top sponsored position, versus 23% who named Levi's when there was no ad in the search results," says Sara Kleinberg of Google's Retail team.
"With search being central to the consumer shopping cycle, search should be part of your strategy to not only drives sales, but also build your brand awareness as consumers are considering what gifts to buy for the holidays," says Kleinberg.
An interesting article from Mike Shaw of comScore earlier this week talked about the dwindling importance of the click, and how the view-through impact of online display ads can have the same impact on sales as what has traditionally been ascribed to TV ads.
Perhaps the view-through metric is should not only inspire thoughts of display advertising. Search ads are technically displayed too.
Related Articles:
> Google Gives Advertisers More Tracking Options
> More "Ads by Google" Across the Web
User comments, Ratings and Reviews
[Bookmark & read later
/ Comment this story ]
/ realated stories]
Article Taged as : british, singer, matt, goss, likes, twittering, with, fans, http, feeds.feedburner.com, webpronews, british, singer, matt, goss, likes, twittering, with, fans,
|
Article Statistics
Article Viewed 1697 times.
Positive attitude 1 votes [0%]
Negetive attitude 1 votes [0%]
News Article Source & Groups
WebProNews Feed
WebProNews Feed
The Submitted XML Type text/xml and gathered so far 1 bytes of news and keep on growing.
Submit Server name is and Code Page (Not Defined/Un Known)
: : Why British Singer Matt Goss Likes Twittering with Fans
Date Listed : Thursday, October 29, 2009
Source : ,
|
Related Stories
- BnBStar directory continues its digest of featured B&B inns in Albert, Manitoba, British Columbia & places across US & Worldwide
BnBStar.com is 5 INNSTAR Bed and Breakfast directory featuring Innkeepers Travel Guide and exclusive Facebook B&B Search application
This new digest continues series of periodic online publications aiming to promote Bed ...- Store Chain adds Singer sewing machine e-commerce site to its network
Boise, ID â€" Store Chain, Inc. recently became an authorized retailer for Singer Sewing Co. and launched a new e-commerce site â€" www.SewSpecialFabrics.com â€" with a broad selection of ...- Acrylic Fabricator Luminati Flies the British Flag with Glowing Export Success
With UK manufacturing output at a national low, one Devon manufacturer is busy bucking the trend and doing it by keeping things local.
Ivybridge, Devon, November 05, 2009 -- Luminati ...- Singer / Songwriter Les LaMotte Nominated for a Hollywood Music in Media Award
Award winning, Singer / Songwriter Les LaMotte receives a Hollywood Music In Media Awards (HMMA) nomination for his song “In His Rest”.
Hollywood, CA, November 05, 2009 -- Award winning, Singer ...- Author, Singer, Evangelist “Cheryl Cusella” Shares her Incredible Story of Faith in New Book “Looking For Love”
The search for love, harmony, and contentment can take many people on a roller coaster ride that lasts a lifetime
Los Angeles, CA, October 22, 2009 -- The search for love, ...- Jazz Singer/Songwriter Halie Loren Wins Just Plain Folks 2009 “Best Vocal Jazz Album” Award
Halie Loren has made her mark in Indie music over the years with several highly acclaimed releases.
Eugene, OR, October 08, 2009 -- Halie Loren has made her mark in Indie ...- Travelegia.com directory continues its digest of B&B inns in Manitoba, British Columbia & other places across US & Worldwide
BnBStar.com is 5 INNSTAR Bed and Breakfast directory featuring Innkeepers Travel Guide and exclusive Facebook B&B Search application
This new digest continues series of periodic online publications aiming to promote Bed ...- More British people are emigrating to Australia than ever before Robinsons
Official Government statistics have revealed that more British citizens are emigrating to Australia than ever before.
A total of 395,000 people left the UK during 2008 compared to 318,000 in 2007 ...- New Template at modelsactorssingers.com
Modelsactrossingers.com is conceived as a platform to acknowledge and promote talents in the fields of modeling, acting and singing. The facilities hosted by the portal are accessible and available ...- Travelegia.com directory continues its digest of B&B inns in British Columbia, Northwest Terr. & locations across US & Worldwide
BnBStar.com is 5 INNSTAR Bed and Breakfast directory featuring Innkeepers Travel Guide and exclusive Facebook B&B Search application
This new digest continues series of periodic online publications aiming to promote Bed ...
|
|
|
