emarket set to generate € millions in on-line trading sales
London, UK, October 23 2009 - emarket, the FMCG industry's first total solutions online exchange, goes live on 9th November this year. emarket recorded a staggering €12m in transaction value during testing in the two months leading to September, with a test group of just 100 companies. With emarket's member base growing from strength to strength and rapidly approaching 1000 members, the company's success seems assured.
The announcement of emarket's impending launch was met with tremendous excitement earlier this year, with traders queuing up to pre-register online. From September 28th, they have been able to market, sell and promote their products online - maximising their trading potential at the click of a button.
Until emarket, there was no direct online trading link between wholesalers and prospective buyers. Traders had to rely on lead generation sites like Ali Baba and TechTarget.com to provide contacts, which they then had to follow up. Any risks involved, such as bounced payments or credit problems were the onus of the trader, not the site, to sort out.
emarket looks set to revolutionise the FMCG industry by setting up a secure, neutral online platform where traders and buyers can conduct real-time transactions with chain stores, independents, buying groups and alternate distribution channels across Europe - without all the pain points of traditional FMCG trading. Pricing, door-to-door delivery, inspection of goods, credit checks and foreign exchange are all part of the emarket total solutions pledge.
The result is the ultimate interactive trading experience - an exciting, online market place where buyers and sellers can communicate safely and instantly over a wide range of products and offers.
Suraj Sharma, CEO of emarket, says: 'Emarket was set up by a team of multinational specialists with unique knowledge of the FMCG industry. Our aim is to provide a totally efficient and effective trading solution for all our members.'
For more details about emarket, please visit http://www.emarket.com or call +44 (0)20 8850 9911.
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