Muramasa publisher UK retailers avoiding original IP
Rising Star Games, the European publishing partner of Marvelous Entertainment, is speaking out against UK retailers declining to stock Muramasa: The Demon Blade, which comes out November 13th in the region. COO Martin DeFries told MCV in an open letter, 'Here in the UK, the game will not be available to buy in the majority of games retail outlets.' He claims that the issue is not with the game itself, but retailers' over-reliance on safer, existing intellectual property. 'If it is not first-party, a sequel or supported by a multi-million pound advertising spend, they are just not interested.' Defries lamented that Muramasa could find its way into stores -- when it's traded in. Defries pondered in his letter whether the seemingly growing emphasis on franchises represents a 'dumbing-down of the medium' that results in consumers having 'little or no exposure to a rich and different gaming experience.' Of course, retailers (and publishers) have preferred the sure thing for as long as there have been sequels, but actually not being able to market your game, especially one as interesting as Muramasa, seems especially frustrating.Muramasa publisher: UK retailers avoiding original IP originally appeared on Joystiq on Thu, 22 Oct 2009 12:30:00 EST. Please see our terms for use of feeds.Read | Permalink | Email this | Comments
User comments, Ratings and Reviews
Read more!
[Bookmark & read later
/ Comment this story ]
/ realated stories]
Article Taged as : muramasa, publisher, retailers, avoiding, original, http, www.joystiq.com, 2009, muramasa, publisher, retailers, avoiding, original, http, www.joystiq.com, rss.xml, muramasa, publisher, retailers, avoiding, original,
|
Article Statistics
Article Viewed 1432 times.
Positive attitude 1 votes [0%]
Negetive attitude 1 votes [0%]
News Article Source & Groups
Joystiq
Joystiq
The Submitted XML Type text/xml; charset=utf-8 and gathered so far 435667 bytes of news and keep on growing.
Submit Server name is Apache/2.2 and Code Page 65001 (Not Defined/Un Known)
: : Muramasa publisher UK retailers avoiding original IP
Date Listed : Thursday, October 22, 2009
Source : ,
|
Related Stories
- Diabetes associations applaud federal government for commitment to Aboriginal
Diabetes Initiative
Press releases distributed via CNW Group. CALGARY, March 5 /CNW/ - The Alberta Securities Commission (ASC) has concluded settlements with Calgary-based The Hear Now Inc. and its one-time director Gerard ...- R E P E A T Federal Budget Ignores Plight of Aboriginal Students
Press releases distributed via CNW Group. CALGARY, March 5 /CNW/ - The Alberta Securities Commission (ASC) has concluded settlements with Calgary-based The Hear Now Inc. and its one-time director Gerard ...- Legendary Game Creators Crane and Kitchen Found New Game Publisher
David Crane, co-founder of Activision, the first 3rd party video game publisher and Garry Kitchen, Crane’s longtime partner and video game pioneer, announce the formation of AppStar Games Inc. The ...- We May Need ODST to Get into the Beta but Reach Is More Like the Original Halo
Halo games have always had it big, but none could reach the popularity of the third one, with Halo 3 breaking records and delivering a shock-and-awe tactic upon the gaming ...- Point Inside Apps New Indoor Mobile Ad Platform Provides First Ever Location Based Advertising Opportunities for Mall based Retailers and Brands
Point Inside Enables Retailers to Advertise Sales, Promotions and Special Events Directly to Shoppers While They’re in the Mall via “Pull-Based” Mobile Advertisements; AT&T, kate spade new york, Nordstrom, T-Mobile ...- Métis artist selected as final participant in Coca Colas aboriginal art
bottle program
Press releases distributed via CNW Group. TORONTO, Feb. 15 /CNW/ - Forest Glen Public School located at 3400 Ponytrail Drive in Mississauga is closed on Tuesday, Feb. 16, 2010, due ...- Motally Becomes First Mobile Analytics Provider to Allow Publishers to Control Data Freely with Import and Export APIs
Today, mobile analytics firm Motally has made it easier than ever for mobile publishers to import and export their mobile data, providing increased flexibility with how they use and control ...- Midbrook Helps Food Retailers Avoid Waste with the Ozorinse Water Purification System
Midbrook has developed the Ozorinse System, an easy to use ozone purification system that can extend the shelf life of food and help grocery stores prevent waste and avoid costly ...- Media invitation Photo Opportunity Nike launches N7 in Canada with Four
Host First Nations CEO Tewanee Joseph and Aboriginal athletes
Press releases distributed via CNW Group. MONTREAL, Feb. 10 /CNW Telbec/ - Gale Force Petroleum Inc. (TSX Venture: GFP, the "Corporation") today announced that it has closed in trust a ...- The National Aboriginal Achievement Foundation and Astral Media give
aboriginals a greater voice on radio
Press releases distributed via CNW Group. MONTREAL, Feb. 10 /CNW Telbec/ - Gale Force Petroleum Inc. (TSX Venture: GFP, the "Corporation") today announced that it has closed in trust a ...
|
|
|
