Generator Energy Shots Gain Market Share As Competitors Continue Down Unhealthy Path

By Peter A. Pietrini, NSCA-CPT, Certified Fitness Trainer

West Palm Beach, Florida �' While countries like New Zealand are considering tougher regulations or even an outright ban on highly caffeinated energy shots, Generator Energy Shots continue to gain market share.

The Company attributes its growth to the fact that their energy shots place minimal reliance on caffeine, contain no herbal stimulants and are packed with B-12 and other cutting edge energy supplements.

According to Mintel Global New Products Database (GNPD) the latest energy drink launches aren’t getting healthier. However, all the recent news stories regarding caffeine overdoses in teenagers seems to be spawning more sophisticated consumers.

Generator Energy Shots contain less than 80 mgs. of caffeine (comparable to half a cup of coffee) while some of their shoddier counterparts contain upwards of 300 mgs. In addition, Generator is Taurine free and sugar free. The two-ounce energy shots contain only four calories and are packed with B-12, L-Carnitine, Beta Alanine and L-Arginine, supplements vital to the producing energy and focus in the human body.

'There is a significant market right now for drinks offering a boost of energy,' noted Lynn Dornblaser, Mintel global new products expert. 'Although consumers say they try to eat and drink better, it appears energy drinks is not a category in which that happens, as they continue to choose options that contain sugar, caffeine and taurine, all of which can have negative effects if consumed in excess.'

Generator Energy Shots are designed by a certified fitness trainer for maximum physiological effectiveness. The product is the beverage industry’s only once-daily energy supplement.

The Company

Generator Labs, LLC is a cutting-edge energy supplement manufacturer and distributor based in West Palm Beach, Florida. The Company currently produces Generator Energy Shot under the Rhino Mike™ brand and plans to produce and distribute numerous other varieties of energy products in the near future. Generator Energy Shots can be purchased at retail outlets nationwide as well as online at http://www.DrinkGenerator.com.

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Generator Energy Shots Gain Market Share as Competitors Continue Down Unhealthy Path