AMG WORLDWIDE’S CARIBBEAN DIVISION, AMG CARIBE, NAMED AGENCY OF RECORD FOR MAYBELLINE COSMETICS
MIAMI (June 24, 2009) â€' AMG Worldwide (AMGW), a full-service integrated marketing and communications firm, has recently been retained to represent Maybelline’s cutting-edge cosmetics line in the Dominican Republic. Arlette Palacio, Executive Managing Director of AMG Caribe, will be leading the company’s public relations, events and promotions.
For six months, AMG Caribe will be managing the launch of Maybelline’s line of Mineral Power™ makeup, which includes the Natural Perfecting Powder Foundation and Lipcolor, as well as The Colossal Volum' Express® Mascara. AMGW will also coordinate exclusive events for journalists and local fashion designers to promote the brand and manage a selection of the company’s sponsorships.
“When our agency learned that Maybelline had been managing their PR in-house, we saw a window of opportunity to offer them our targeted expertise. We are excited to be spearheading the launch of Maybelline’s newest product line in the Dominican Republic,” says Palacios.
“AMGW has been representing top-notch clients, on a global spectrum, since its inception in 2002. Representing the number one cosmetic brand worldwide is truly a compliment to the scope of services and expertise our agency delivers,” says Edward de Valle, president and CEO of AMG Worldwide.
As the premiere Media and Public Relations agency for developers, hoteliers, and luxury brands around the world, AMG Worldwide is leading the way as the fastest growing media relations firm in the world. Backed by an already impressive client roster, AMG Worldwide continues to impress the world's most elite brands as the national and international 'go to' agency for full-service communications.
About Maybelline New York
Maybelline New York is the number one cosmetic brand globally and is available in over 90 countries worldwide. Our products are carried in virtually every major U.S. mass-market retailer including drugstores, discount stores, supermarkets and cosmetics specialty stores. Our manufacturing and distribution center has grown to roughly one million square feet and has approximately 2,000 workers.
As a renowned color authority, Maybelline New York creates seasonal color stories with products in the season’s hottest shades. Today, we’re focused on helping women feel more beautiful and recognizing their individuality and potential through education and empowerment. For additional information, visit http://www.maybelline.com
About AMG Worldwide
Edward de Valle II established AMG Worldwide seven years ago and since then has strategically positioned the company to be among the world's premiere agencies by expanding its global reach and providing a service that is not only desired but essential for luxury brands, developers and hoteliers around the world. With its core services in media planning and buying, public relations, sales consulting and interactive marketing, AMG Worldwide executes marketing strategies in all seven continents. It has regional offices in Miami, New York, Washington D.C., San Diego, Mexico, Panama, Colombia, Venezuela, Dominican Republic, United Kingdom, Italy, Netherlands, Russia, India, Dubai, Qatar, and Lebanon and now Dubai. For more information, visit http://www.amgwagency.com or call (305) 572-9883 ext. 308.
# # #
Media Contact:
Arlette Palacio, AMG Caribe
Ph: 809-996-2922,
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