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Sara Lees Barnes puts clamps on ad spending Crains Chicago Business
Marketing whiz Brenda Barnes is squeezing Sara Lee Corp.'s advertising spending. A 21% cut in its marketing tab last quarter helped Sara Lee deliver its strongest results since Ms. Barnes took over as CEO in 2005. It also kept Sara Lee's increase in advertising outlays for the year below those of ...
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Yahoo: World: Sara Lees Barnes puts clamps on ad spending Crains Chicago Business
Date Listed : Friday, September 05, 2008
Source : Yahoo World, Yahoo! News: World News
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