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JP Morgan Cuts Online Ad Outlook Citing Macro economic Weakness CBS News
JP Morgan internet analyst Imran Khan is lowering his online ad spend forecast into next year due to the worsening economy. Sensing that marketers are becoming more conservative with their ad spend, Khan expects that long-tail advertisers will shift toward performance-based advertising forms. Therefore, display ads will suffer more than search. And so, JP Morgan is lowering its '08 US display ...
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Yahoo: World: JP Morgan Cuts Online Ad Outlook Citing Macro economic Weakness CBS News
Date Listed : Friday, September 05, 2008
Source : Yahoo World, Yahoo! News: World News
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