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Press Release

SIMAAYA Launches New Collection with Exhibition cum Sale
for Poila Baishakh

Kolkata, 23rd March 2011: Simaaya is an absolute fashion paradise for women sprawled over a large area of 4000 sq. ft. at 10/4D Elgin Road, Kolkata-20. Simaaya the favourite boutique launches New Collection for “ Poila Baishakh on 23rd March“, exhibition cum sale. The collection was displayed by model Madhabilata.

The Fashion Boutique which is a dominant player in the fashion state of the city will exhibit designer dresses, sarees, suits, bags, footwear along with accessories. Mr. Rachit Agarwal of Simaaya said” Our creations are unique Indian wear in vibrant hues and shades to suit every occasion and purpose. Keeping in mind the fashion we are here with our new Poila Baishakh Collection. The style and collections have been kept keeping in mind the Indian women in the social context.”

Simaaya will offer embroidery to dazzling sarees like benarasi, kanjiveeram, parsi which will add grace and poise to the women who drapes it around her. They have georgettes, zardosi and crepes in different hues also. They bring together numerous elements like stones, sequins, beads, crystal and even blocks to create sheer magic in fashion. Mr. Mayank of Simaaya said “Hand embroidery, antique buttons and elegant cut help add the interesting details to women's fashion product. We have worked on interesting necklines, pretty fabrics and overall pattern to contribute to women's fashion statements”.

The displayed sarees, designer dresses, suits, bags, footwear and accessories adds a look of elegance and royalty which makes one feel paying the price worth for. Mr. Rachit Agarwal added, “ Keeping in mind the Poila Baishakh we are offering sale also along with exhibition which will starts from 23rd March to 5th April ”.

Media Contacts:
Launcherz PR n Events
Rajiv: +91-9831362041/Moumita: +91-9831326900
Email: launcherz.kol@gmail.com
Website: Launcherz.com

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: : SIMAAYA Launches New Collection with Exhibition cum Sale for Poila Baishakh
Date Listed : Friday, March 25, 2011
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